Joke taken from the book "A Portfolio of Business Jokes" with cartoons by Bill Stott

In a row of small shops one shopkeeper was becoming unnerved by the huge hard-sell signs going up in his rivals' windows:

PRICES CUT TO THE BONE

NOWHERE CHEAPER

SERVICE, SMILES, SATISFACTION.

QUALITY YOU CAN AFFORD

He sat down and thought. And put up just one sign across his doorway, in bold but dignified print:

MAIN ENTRANCE

Joke taken from the book "A Portfolio of Business Jokes" with cartoons by Bill Stott.